Established in 2005 by Andrew and Sam Hood, the business has grown from a small boutique to a global online platform that represents over 250 luxury homeware brands and has an affluent and engaged customer base across the world.

Following 15 years of consecutive year-on-year growth, Amara has an ambitious three-year growth plan to implement a step change in the business, which includes investment in a new distribution center and logistics partner. Amara required a new lender that shared its vision and had the capability to provide banking facilities to support its expansion in the current environment.

Amara CEO and co-founder, Andrew Hood said: “We are pleased to have found a strong partner in AFC as part of the refinancing process. Their support gives us the firepower to increase the market penetration of both ourselves and our partner brands.”

Karun Dhir, Managing Director of AURELIUS Finance Company said: “This investment is another great example of how AFC continues to be a supportive partner for good businesses, providing capital to back ambitious and successful companies, like Amara, despite these unprecedented market conditions.