Launched in 2007 by Canadian serial-entrepreneur Marcia Kilgore, FitFlop makes the world’s most advanced bio-mechanically optimized sandals, sneakers, shoes and boots, and sells internationally through direct to consumer, distributors, and wholesale (5000+ retail outlets, across 60 countries) from its headquarters in the UK. 

FitFlop board member Ahmed Fattouh said: “The flexible financing solution provided by AURELIUS will support FitFlop through the unprecedented trading conditions created by Covid-19, and will further fund the Company’s ambitious growth plan, building upon its strong historical revenue and profitability.”

Karun Dhir, Managing Director of AURELIUS Finance Company added: “We got to know the team at FitFlop closely during this process and are excited to finance the business. We at AFC really listened to what the stakeholders needed in a new funding partner and delivered a bespoke, tailored commercial solution which fully met those requirements.