AURELIUS Growth Investments acquires PRIORIT AG
- Acquisition of an innovative and market-leading full-service provider in the field of constructional fire protection
- Well-established market position offers a strong platform for organic growth and inorganic development within a Buy-and-Build framework
Acquisition as part of Growth Strategy
Grünwald, Hanau, January 3, 2022 – AURELIUS Wachstumskapital (“AURELIUS Growth Investments”) has acquired PRIORIT AG, an innovative and market-leading full-service provider of constructional fire protection products. The service offering of PRIORIT covers the entire value chain, comprising product development, customer-adaptive production, technical consulting, project planning, as well as on-site installation of fire protection solutions.
The fire-resistant product components can be modified with decorative surfaces, thus offering a diverse range of options combining both security and design.
PRIORIT’s products are designed to structurally secure cable-, IT- and building infrastructure as well as escape and rescue routes, electrical function maintenance of safety systems in tunnel construction (such as night and emergency lighting, smoke extraction, and fire-fighting equipment) as well as to physically protect IT systems and data processing centers or the storage of hazardous substances.
The market’s main growth drivers include an increasingly rigid global regulatory environment in the fire protection sector and a growing demand for building renovations, both factors which have been amplified by the surge in climate-friendly construction. PRIORIT generates around 60% of its sales in the area of "new construction" and around 40% in the renovations field.
PRIORIT was founded in 2000 by Martin Reuter and employs c. 150 people. The company is headquartered in Hanau and operates a production facility in Osterburg (Sachsen-Anhalt).
“PRIORIT has established itself as a leading company in the passive fire protection market and has shown impressive growth in recent years. Together with CEO Ulf Kaspar and his great team, we would like to accompany PRIORIT in the long-term and support its future growth path”, explains Nico Vitense, Managing Partner at AURELIUS Growth Investments.
“We are pleased to have found AURELIUS Growth Investments as a long-term oriented partner that will leverage its comprehensive and well-established investment experience to support PRIORIT’s future growth plans. We see strong growth potential in the constructional fire protection market and thus great opportunities for PRIORIT, which can be addressed and implemented more efficiently together with AURELIUS Growth Investments“, says Ulf Kaspar, CEO of PRIORIT. “The growth strategy includes a “Buy-and-Build” approach, comprising the acquisition of additional market participants in order to strengthen resources and competencies. Within this planned Buy-and-Build strategy, PRIORIT will also benefit from AURELIUS Group's network."
On behalf of AURELIUS Growth Investments, the transaction was led by Nico Vitense (Managing Partner) and his team. The team was supported by Bluemont Consulting (Markus Fränkel, Commercial Due Diligence), Ebner Stolz (Armand von Alberti, Financial und Tax Due Diligence) and Kuzaj Wittmann & Partner (Hans-Jörg Wittmann, Legal Due Diligence and Legal Advice).