AURELIUS Growth Investments acquires a majority stake in detailM GmbH


AURELIUS Growth Investments acquires a majority stake in detailM GmbH

Grünwald, Trier, 23rd of September 2020 - AURELIUS Growth Investments („AWK“) has acquired a majority stake in detailM GmbH (“detailM”), a digital marketing agency focussed primarily on Search Engine Optimization (“SEO”), Content Marketing and Affiliate Marketing. 

AWK intends to support detailM’s strong organic growth in its core businesses as well as inorganic growth via the execution of a selective buy and build strategy.

Commenting on the transaction, Claudius Graf von Plettenberg, Managing Director at AWK, stated: "detailM has established itself as one of the leading players in the fast-growing digital marketing market with an exceptional management team as a key driver behind the company’s success. Furthermore, with its broad service portfolio the company is very well positioned for future growth. We are very much looking forward to working together with the entire team around the two founders Timo Abid and Valentin Hertfelder".

Timo Abid and Valentin Hertfelder added: “With its deep operational expertise, its broad network and its long-term investment approach paired with significant investment experience, AWK is the ideal partner for detailM and can actively support the company’s growth strategy. Together with AWK we are in an excellent positioned to embark on our next phase of growth".

On behalf of AWK, the transaction was led by Claudius Graf von Plettenberg (Managing Director), Philipp Scheik (Senior Investment Associate) and Jonas Anochin (Investment Associate). The team was supported by Christoph Nichau (Wachter Digital Partners, Commercial Due Diligence), Jörg Schoberth (Ebner Stolz, Financial Due Diligence) and Hans-Jörg Wittmann (Kuzaj Wittmann & Partner, Legal Due Diligence).


detailM was formed in 2018 through the merger of the SEO agency seo2b GmbH (founded in 2007) and the Affiliate-Marketing-Network belboon GmbH (founded in 2002). Today, detailM employs more than 54 digital marketing experts as well as administrative and sales staff based in Berlin and Trier. With its wide range of services, detailM caters to more than 2,300 customers throughout Europe.


As part of the AURELIUS Group, AURELIUS Growth Investments focuses on buyouts/succession solutions as well as the financing of further growth through M&A and internationalisation.

AURELIUS Growth Investments’ current portfolio comprises a total of eight companies.

In addition to capital for investments and growth, AURELIUS Growth Investments supports the management of its portfolio companies through its extensive entrepreneurial experience and helps to implement growth initiatives and realise operational potential.


Claudius Graf von Plettenberg
Managing Director
Mobil +49 177 31 08 786