Valora Trade changes name to Conaxess Trade backed by a strong new owner


Valora Trade changes name to Conaxess Trade backed by a strong new owner

March, 2016 - The leading FMCG distributor in Europe, Valora Trade representing a revenue of 400m EUR now operates with a new company name and identity as Conaxess Trade.

Following the acquisition of Valora Trade by the AURELIUS Group, a Corporate Identity rebranding project has been successfully completed. Now our full focus will be on developing and growing the group in the seven European markets served with well-known and powerful national and international brands, e.g. Wasa, Heinz, Kellogg’s, Ferrero, Bacardi Martini, Ricola, Nestlé, Underberg, Froggy, NUPO, Mentos and many others.

In parallel with establishing a new company name and identity, it has been decided that the CEO from the former Valora Trade Denmark, Thomas Pavstrup is appointed Group CEO for Conaxess Trade. Conaxess Trade will be operating in the Nordic and DACH regions. Thomas Pavstrup, who has 12 years tenure at Valora Trade in various CXO positions will, together with the executive management team of Lutz A. Schneppendahl (COO) and Jacob Schilling (CFO), take the lead on developing and improving the business in the years to come.

“The goal for Conaxess Trade is to be the first choice of partner in securing an optimal Route to Consumers within each of the local markets that we serve, with a focus on all FMCG categories and relevant sales channels. A focused strategy, backing from our new owner and the possibility of establishing the Conaxess Trade group as a strong independent company, will truly enable us to further strengthen our position in the FMCG industry.” says Thomas Pavstrup, Group CEO of Conaxess Trade.

Conaxess Trade is one of the largest European FMCG distributors of its kind, servicing brands within Food, Near-Food, Confectionery, Fashion & Accessories and Beverages across various sales channels. There are differences between the country based companies, both in terms of size and category coverage. The new management will focus on sharing best practises between the countries in order to generate value for the business partners as well as offering a larger choice of products to local consumers.