AURELIUS Sells Publicitas in a Management Buy-Out
- Purchaser to systematically continue operational reorientation
- Further cost-savings and efficiency enhancement-measures planned
Munich, 2 December 2016 – AURELIUS Equity Opportunities SE & Co. KGaA (ISIN: DE000A0JK2A8) is to sell its subsidiary Publicitas, a leading advertising marketer whose head offices are located in Zurich, Switzerland, to its existing management team headed by CEO Joerg Nuernberg and CFO Dr Carsten Brinkmeier. It was agreed that no information on the financial details of the transaction would be disclosed.
Publicitas has a cross-media portfolio of over 8,000 promotional offerings in Switzerland and abroad. Advertising clients and agencies can use these to position their messages via media placements in leading daily newspapers, luxury magazines, on outside advertising, in TV and radio stations and on mobile and digital platforms in over 100 countries.
AURELIUS took over Publicitas from the Swiss PubliGroupe in July 2014 and since then, has given it an entirely new operational direction and consolidated the business. The purchasing management team will systematically continue the measures already initiated and will continue to expand digital activities with top priority.
Support processes such as accounting, order-handling and other administrative processes are to be successively outsourced to the established shared service-centre ad back-office in Bratislava (Slovakia), thereby contributing to further cost-savings and increases in efficiency.