AURELIUS subsidiary Scholl Footwear expanding


AURELIUS subsidiary Scholl Footwear expanding

  • Double-digit growth in long-standing markets
  • Market entry in Germany and online business

Munich, June 26, 2015 – Scholl Footwear is expanding one year after being acquired  by AURELIUS. "Scholl shoes have recently been made available once again in Germany", says Dr. Björn Schlosser, who is responsible for the reorientation of Scholl. "After Scholl shoes completely disappeared from the shelves of German retailers following an ill-fated foray into the fashion segment, Scholl is now focusing its core brand identity in the comfort shoe segment. A newly attracted sales partner supported the introduction of the 2015 Summer Collection, and the initial incoming orders are very promising." A new long-term license agreement with Bata, a globally operating reputable consumer goods group, has the distribution of Scholl shoes in India and its neighboring countries covered. "We also expect significant growth in these markets", Dr. Schlosser continues.

In addition, Scholl has been present with its own online shops in Germany, Italy, France, and the United Kingdom since May 2015. Six-figure sales revenues after only a few weeks show how much potential the online channel has for Scholl. "Thanks to the reorientation of distribution, we are recording growth of five percent year-on-year in Europe", explains Dr. Schlosser. "The 2015/16 Fall/Winter Collection is off to an excellent start – advance orders are currently up more than 10 percent over the previous year. AURELIUS has supported us energetically in the further development of our operations since the acquisition in mid-2014, thereby making these rapid successes possible." The basis of current development is the successfully completed global carve-out of the shoe business from the seller's structures (IT systems, office locations, etc.) after the acquisition. In this regard, the support and considerable experience of AURELIUS in comparable tasks has proven very effective.

Scholl Footwear is a long-established supplier of comfort shoes who offers its shoes in Europe, Asia, the Middle East, and Australia. In Europe, Scholl shoes have so far been sold in particular in pharmacies and medical supply stores. In Asia, the Middle East, and Australia they are also sold by specialized shoe retailers. Scholl Footwear enjoys a very high degree of brand awareness of up to 90 percent in its main markets.