AURELIUS subsidiary Conaxess Trade continues its growth path through acquisition of Swedish Movement Group


AURELIUS subsidiary Conaxess Trade continues its growth path through acquisition of Swedish Movement Group

  • Movement is a leading Swedish sales, marketing and distribution company for fast moving consumer goods (FMCG) that offers both field sales services and full-service distribution
  • Strategic add-on acquisition significantly strengthens Conaxess Trade Sweden in field sales, in-store placement and full-service distribution
  • Add-ons as a strategic element to strengthen AURELIUS portfolio companies

Munich (Germany) / Sundbyberg (Sweden), February 10, 2021 - The Conaxess Trade Group, an AURELIUS Equity Opportunities (ISIN DE000A0JK2A8) portfolio company, acquires Swedish Movement Group ( from private shareholders. Conaxess Trade Group is an exclusive distributor of FMCG products to large-scale retail organizations in six European countries with a particularly strong presence in the Nordics. Add-on acquisitions have been an important part of Conaxess’ strategy to grow its market presence in the region.

Movement, based in Malmö (Sweden), is one of Sweden’s leading distributors of FMCG products delivering well-known brands to grocery, convenience stores, sport & leisure channels and other food service players. The company provides a customized offer in logistics and distribution, marketing, key account management and sales support. With more than 90 years of experience in the market and based on Movement’s strong market performance, high appreciation from current brand owners and strong sales forces, this acquisition strengthens the business of Conaxess Trade Sweden in field sales and in-store placement in particular. The financial terms of the deal are undisclosed.

“Movement is a perfect addition to our Swedish business. The combined company is a leading player focused on the services to our brand partners and customers with very talented and highly skilled employees. I am convinced that this transaction will further drive sales and distribution for Conaxess in the region and will make us even more successful in the Swedish market,” said Uwe Thellmann, CEO of Conaxess Trade.

“I am very excited about this opportunity and look forward to working with the new colleagues to deliver even better services to our existing and new brand partners and customers. We are a perfect match for the services provided to our partners and a business with a stable foundation to deliver, both today and in the future,“ added Jennifer Friman, CEO of Movement.

The acquisition of Movement, which is still subject to clearance from the competition authorities, is the third add-on acquisition of Conaxess Trade Group since becoming part of AURELIUS in January 2016. The previous acquisitions have been integrated successfully and provide significant value to all of Conaxess Trade’s stake holders. The pipeline for further promising add-on acquisitions is well filled.

„At AURELIUS, we follow a very entrepreneurial approach that is designed to build the companies we invest in. Hence add-on acquisitions have always been an essential part of positioning our portfolio companies on successful growth paths and this trend will be even more prevalent going forward. There have been several cases where successful add-on strategies combined with our hands-on operational approach made the difference in increasing value for all stakeholders. Currently we are in advanced negotiations to support the growth strategy of our existing portfolio companies and I am confident that we will see further add-on acquisitions soon,“ added Matthias Täubl, CEO of AURELIUS Equity Opportunities.