AURELIUS unites its multinational photo and video businesses under the new umbrella brand European Imaging Group


AURELIUS unites its multinational photo and video businesses under the new umbrella brand European Imaging Group

  • European Imaging Group (EIG) is the new umbrella brand holding company for the subsidiaries Calumet and Wex Photo Video and their operative brands
  • EIG is Europe‘s leading omnichannel retailer of photographic and video equipment for enthusiasts and professionals
  • Further growth planned via new acquisitions across Europe

Munich/London, May 25, 2021 – AURELIUS Equity Opportunities SE & Co. KGaA (ISIN DE000A0JK2A8) today announced the launch of the European Imaging Group (EIG) as the umbrella brand for its photo and video businesses. EIG controls the AURELIUS subsidiaries; Calumet and Wex Photo Video, with its operative brands Fixation (repair specialist) and Sauter (photographic and video retailer) as well as product brands; Bowens (lighting for professional photographers) and Brilliant (high-quality paper line for fine-art prints). Calumet was acquired by AURELIUS in 2016, Wex Photo Video in 2017 and Foto-Video Sauter at the end of 2018.

EIG is Europe’s leading omnichannel vendor of photographic and video equipment, catering to enthusiasts and professionals alike. As a result of the resilient business model, EIG succeeded in sustaining its strong position during the Covid-19 pandemic. Operating in the United Kingdom, Germany, Belgium and the Netherlands, EIG sells a huge range of products online and via its 24 stores staffed by industry experts. The corporate group offers a broad portfolio of branded products and own-label brands and services.

„With the launch of the new umbrella brand EIG, we ensure a more uniform presentation of our imaging business sector and facilitate the international growth of the group“, says Richard Glatzel, Chairman of the Board of Directors. „We intend to grow further still in Continental Europe and consolidate our market position as the leading specialist retailer in the imaging sector. To gain organic growth, our focus is a dominating online presence, a strong and local retail business, and the expansion of our product portfolio as well. In 2021, we are planning to open four new stores. Furthermore, we intend to grow via add-on acquisitions and strategic partnerships in the core European market. Therefore, we issued a corresponding acquisition line and are well prepared for future opportunities, both financially and organisationally.”

You can find the new website here: